4) Choose your content A visit to any of the resources built for marketing to women will provide you with a link to companies providing women friendly content. Select the packages which are a) within your budget and b) purpose driven for the type of product you are attempting to sell. Do not throw content on your pages simply to meet link list criteria, you need to develop your site with a little more thought. Select content which will allow you a little freedom in its presentation. 5) Presenting your content 4women is more than galleries - a gallery needs to be presented in such a way that it is appealing to a woman's tastes. Do not include images of men showing their 'poohole' and try to be a little more creative when you present your 40 pics. Name the model, provide a profile and mention that the whole image set is available at (insert sponsor here). 6) Forget the community There are many facts and figures to support the idea that women like a community - however, recent research shows that men like a community almost as much. Women are only a few % more interested in the community feel of a site than men are so attempting to capture this difficult and unnecessary. Don't strive to achieve this goal any more than you would with any other site you built, and remember, communities do not sell porn subscriptions. If this isn't your goal, build away! 7) Provide advertorials Over banners, women are more responsive to advertorial style promotion. This is where an editorial is used to advertise a product. For example, rather than a banner to a dating or sex toy site, post a profile or review a toy. You may need to get permission to do some types of advertorials, but most sponsors will assist you with tools to do this. SexyAds.net and SexToyWorld.com are both examples of sponsors who allow (and assist) you to market with more than just banners. 8) Don't try to do it all The trend in 4women sites, due to mainstream's influence, is to develop a portal style site. Portals are intended to be information driven sites which cover many subjects in a magazine style format. A 4women site which provides everything (even smaller versions) leaves no reason for a female surfer to click to a sponsor. Instead, they will spend their time surfing your site, and move onto the next portal which does the same thing. 9) Language and Accuracy When promoting any market, the choice of words is very important. Try not to speak down to any audience you are targeting, especially women. The same applies to placement of types of language. Do not put an advertisement for '10 inch black dongs that fill your &%#@' next to an article about serious sexual issues. Keep the play and the seriousness separate, or don't do both. Also, for those used to selling 'women' as their product instead of their audience, be especially careful. If you've tried to converse with a woman in language similar to what you use on your web sites for men, you may have noticed the negative reaction. Be Accurate. If you think the clitoris is a breed of extinct dinosaur, you probably aren't ready to market to women. Go back to number 3, Research your Audience, and start again. 10) Designing your site Now that the structure is together, chose what you would like the site to look like. Here is where you expect me to talk about selection of colors and the perfect shade of pink for your site. Unfortunately, although there are many colors which work well for 4women sites, there are very few that don't work well if used properly. Keep your design neat and simple, use a few feminine elements to ensure she knows the site is aimed at her, and design the site as you would any other with a specific market. Pink is for girls and blue is for boys only works in sweeping generalizations. Feminine colors can be any spectrum of the rainbow, usually lighter or dustier versions. Design elements can be blocky or flowing.
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