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Defining a Woman :: What
makes a woman a ‘woman’? Is it because she is female?
Or is there more to it than a mere biological difference?
When marketing to women, what are the things that she wants
that makes her different from men?
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The questions could go on and on, but the truth is, ‘woman’
is an ever-changing entity, with needs and desires that alter
and change with the generations. Although this is becoming
more prevalent in men, for the past fifty years, women all
over the world have been changing how they perceive the world.
In the 1950’s, women wanted security. In the 1960’s,
women wanted independence. In the 70’s, it was sexual
freedom. By the time the 80’s and 90’s came around,
they wanted career equality and self-satisfaction.
For men, their needs and wants for most of the last fifty
years have been solid and staid. It is only in the last 10
years, that men have had to alter their thinking to allow
themselves to encompass more of their own personalities. Only
now are men learning to express themselves; how to cry, how
to admit inner feelings and become more complex than ever
before. Marketing to men is just beginning to acknowledge
these changes.
But marketing for women has required evolving at the same
rate as women. Of course, marketing sometimes got it wrong
and ended up trying to sell an obsolete product. And in general,
people who want to target women find it frustrating that just
when they have pigeon-holed women into one category, they
have moved a little to the left. Or the right. And sometimes,
they haven’t moved at all.
The 1950’s featured a woman with short hair, wearing
‘frock’s’ and doting on her husband. She was
a family woman, and specialised in taking care of her children
and partner. She felt safe and secure and she remained married
till her death. Her pursuits included cooking and cleaning
and she was particularly interested in washing powders, recipes
and ovens. Television led the way for creating the female
stereotype.
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Nowadays, a woman is more than a 1950’s woman could even contemplate.
They have careers, and families, and believe in themselves in a way
that previous female stereotypes have never thought possible. Women
KNOW they can achieve anything, do anything, be anything, and at any
time. Yet as a paradox to this, women are more self-conscious, more
insecure than ever before. This enigma is the result of the ever-changing
process of finding her own identity. As women have allowed themselves
the right to express themselves in their own unique way, more and
more insecurities have been raised within the female psyche.
So how do you market to a woman of today? Firstly, think about
women you know. Most of them are intelligent, sassy and unique individuals.
They have their own quirks and idiosyncrasies. They like some of
the things that men enjoy, and some things that are purely enjoyed
by women. And they like to flit between both of those genres.
‘Give it a Feeling’
For websites to be successful, especially in the porn genre, it
will be necessary to provide more than just a pack of pretty photographs
of men displayed on a page. Just as men have different tastes, so
do women. So offer photographs of many different types of men, in
and out of clothes. Generally, women don’t become aroused easily,
by the mere photo of a man. They require more than visual stimulation
and want to create a situation where their imagination can soar.
A slick package may suit the high-powered person, but when catering
especially for women, give your site feeling. Create a mood, and
adjust your tone and tempo to suit a less ‘driven’ scenario.
Choose your content
Most people seem to think that if they upload some pictures of naked
men, they have a site for women. This couldn’t be further from
the truth. Women enjoy seeing photographs of men clothed, drinking
wine, living life, and looking particularly seductive. He doesn’t
need to be naked to do that. A woman can create a scene for him
within her own mind. Hardcore photographs are only used as a final
push for women, not as the sole core of a site. Aim for sensuality
not sexuality.
Male Pictures
Look at the photos and see where a man’s eyes are. The eyes
are often the first thing a woman will focus on. Is the photograph
meant to be catering toward a gay market or has it been created
with women in mind? Gay photographs are rarely suitable for female
porn sites, however the lack of women-orientated content makes this
difficult. Try to avoid photographs that focus on the backside or
appear gay.
Couple Photos
For couple photos, do not use pictures that focus on the woman looking
bored. Women like to either be voyeurs or to put themselves in that
same situation as the photograph. Most women don’t want to
see repeated scenes of a woman being ejaculated on. Women want a
man to orgasm inside her, not have physical proof that he knows
how to aim. The expression on a man’s face is very important,
to show that he has lost control. For women in the photograph, choose
pictures that show her abandoned and lustful. Avoid big hair and
fake-looking women. These are a turn-off for women.
Extra Content
Think about what else you will add to your site apart from photographs.
Erotic stories are good because they set the mood and have proven
to be a winner with women. Make sure your fiction is high quality
and is written for women. It will focus more on feelings and thoughts
than action. If you want to expand on this theme, use photographs
to illustrate your story, showing couples imitating art.
Allow romance and foreplay to be part of your site. Add video and
audio if possible, to allow a woman to be swept into the feeling
you have created. Include informative articles on fantasies, sex
toys, foreplay and other relevant topics. Don’t focus on body
image because this is one area where women are most insecure. Ensure
that your site is not degrading to women or talking down to them.
If necessary, ask another woman to review your site.
Why Women want it.
Women enjoy looking at a penis. The Internet has proven that. Soft
or hard, there is no reason why women can’t enjoy porn. Sensual
porn is appealing because it offers both the hardcore passion as
well as the softcore romance. These issues are just as important
in a woman’s everyday life as it is in her online existence.
Fantasies are just as important to women as they are to men. Allow
women to be empowered with fantasy and give women the credit they
deserve. Avoid scenarios that a 1950s women would enjoy and focus
more on the modern woman.
As women have evolved and continue to evolve, so must the way you
market to women. Women are more adaptable to change because it has
become part of their lifestyle. It is important that the trends
you follow allow for the continual growth of women. They aren’t
stagnant two-dimensional entities. A female’s ability for inner
growth and self-awareness is extraordinary.
Enjoy the uniqueness of women, and cater to their uniqueness.
Written by Dec :: PurveBucks
affiliate manager :: email dec@purve.com
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